About Us

about

Navigating the Hybrid Future

Our Story:

Track.H was founded in October 2025 on a powerful, shared belief: the most impactful solutions are found at the intersections. Our founders, Jeffery L.K. Tan and Rénée Dubois, first connected during and exchange semester at the University of Hong Kong in 2009. Their parallel journeys – spanning Southeast Asia, Europe, and North America – revealed a common truth: businesses and organizations were struggling to navigate the complex interplay of geopolitics, social dynamics, and market forces. Track.H was created to be the ‘dot’ that connects these domains, building bridges and fostering the mutual understanding essential for modern success.

Our Mission & Vision:

Our mission is to empower clients with hybrid strategies that are politically astute, socially resonant, and commercially viable. We envision a world where cross-cultural collaboration is the cornerstone of sustainable growth.

Our Leadership

01-member

Jeffrey L.K. Tan

Managing Director & Co-Founder

A polyglot strategist with a career spanning Washington D.C., Kuala Lumpur, and Hong Kong. Jeffrey’s expertise lies in de-risking market entry and advising corporations on geopolitical risk and cross-border strategy.

01-member

Rénée Dubois

Co-Founder

A cross-cultural strategist with ground-level experience in Malaysia and Hong Kong. Rénée excels at translating deep consumer insights and social trends into actionable business strategies for market entry and brand positioning.

01-member

Jasmine Garnier-Bouchard

Head of Human Capital & Advisory Networks

A seasoned HR leader of French-Vietnamese heritage, Jasmine is responsible for fostering an inclusive, high-performance culture and curating Track.H’s global ‘Hybrid Network’ of external experts.